From Batteries to a Bold Energy Brand

Positioning Neuron Energy as a clean-tech innovator powering India’s EV and ESS future.

Neuron Energy is one of India’s fastest-growing lithium-ion battery manufacturers, building high-performance solutions for electric two- and three-wheelers, fleet operators, and industrial energy storage systems (ESS). In 2024, they announced a new 5-acre manufacturing facility in Pune—one of India’s largest with a 2 GWh capacity.

With scale on the horizon, Neuron needed their brand to match their ambition. But their LinkedIn presence wasn’t reflecting the shift.

There was no unified messaging system. The founder’s voice hadn’t entered public discourse. The brand touchpoints lacked consistency. And while the business was growing rapidly, the brand wasn’t leading the conversation.

The Opportunity

USD 25 bn by 2030.

India’s EV battery market is projected to grow at 32% CAGR, reaching USD 25 billion by 2030.

in the industrial and mobility sector prefer partnering with eco-committed suppliers that demonstrate transparency and ESG impact.

74% of B2B buyers

At Neuron, our vision has always been larger than batteries — it’s about powering a cleaner, smarter world. We’re building an energy company that leads with innovation, trust, and purpose. Every product we create is a step toward sustainable mobility and a self-reliant India. We were looking for partners to help us translate that vision into a brand — one that looks, feels, and speaks the language of the future.”

Shraddha Kadel
Founder, Wandercue

In such a rapidly evolving industry, Neuron needed to

Shift from product-focused to purpose-led storytelling
Educate the market on how battery choices impact cost, uptime, and emissions
Position themselves as an energy company, not just a battery supplier
Establish credibility among B2B stakeholders: OEMs, fleet operators, policy stakeholders

The opportunity? Show up not just as a manufacturer, but as a thought leader building India's clean energy future.

Content Strategy with Purpose

NEED TO BUILD TRUST

Brands that publish thought leadership content at least once a month see 5X higher engagement on LinkedIn and 3X more inbound leads.

BUILDING FOUNDER VOICE

65% of B2B buyers say a brand’s thought leadership — especially when shared by the founder — significantly shapes their perception of the company’s capability and trustworthiness.

5X HIGHER ENGAGEMENT

Strategy Development

Vamos Digital built a full-stack digital storytelling system for Neuron Energy—spanning thought leadership strategy, content buckets, founder-led narratives, and scalable design formats for LinkedIn.

Repositioning the Brand

We helped shift the narrative from lithium-ion batteries as a commodity to energy as a differentiator with storytelling themes built around innovation, sustainability, and national energy security.

This helped reframe Neuron’s mission from "selling batteries" to "empowering India's energy transition.

Founder Thought Leadership

We worked directly with founder Pratik Kamdar to shape a strong personal voice on LinkedIn, covering everything from battery economics to supply chain resilience to India’s energy sovereignty.Our strategy gave Neuron a human voice of authority, without relying solely on brand channels.