How the fitness business is rewiring itself in times of a pandemic.
Close to 7 years back I signed up for Crossfit in Bangalore. The CrossFit community was still nascent and many gym goers would cringe, laugh and be skeptical of the new ways of working out. 2 sets of 20 min workouts with stretching, warmup and cool down would leave us well spent. We were a fairly small group at first, this had its own privileges and each one of us would push each other through a fairly grueling WOD aka work out of the day in teams of 4–6. Over time the commun