A consumer picks up a product. They have, on average, three seconds before they put it down or put it in the basket. In those three seconds, they're not reading the ingredient list. They're not evaluating the font choice. They're forming an impression - a rapid, unconscious assessment of whether this product is for someone like them, at a price that makes sense, from a brand worth trusting. That impression is the job of packaging. And most Indian brands brief it as a design p