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Crafting Compelling Content that Connects


Crafting compelling content

High-quality content is essential for successful marketing. But what exactly makes content "high-quality"? In this post, we'll explore the key ingredients for creating compelling content like blogs, social posts, and other content that grabs attention and drives engagement.


Structuring Posts for Success


Every great blog starts with a solid structure. Use clear, benefit-driven headlines that communicate what the reader will get from the post. Organize information in digestible sections with descriptive subheads. This format makes skimming easy for busy readers.

Keep paragraphs tight and focused - chunky blocks of text are daunting on screens. Similarly, limit post length or split into a two-parter. Longform posts have their place but shorter, scannable content often outperforms.


Readability Rules

write conversationally as if speaking to a friend.

Now let's ensure your content is easy- to-read. Use active voice and avoid jargon - write conversationally as if speaking to a friend. Vary sentence structure to add flow. Short, punchy sentences pack a punch while longer sentences slow things down. Lists and bullet points also break up walls of text. Bold key terms and provide plenty of images, videos, or graphics as visual relief.


According to HubSpot, blog posts with a reading level of 7th-8th grade tend to attract the most traffic.

SEO - Optimize for Discovery

SEO - Optimize for Discovery

Making content discoverable is crucial. Include relevant keywords in titles, headers, URLs, etc., but avoid "keyword stuffing". Write for humans first, search engines second.

Do your homework on topics and terms trending in your niche. Leverage this to create content aligned with search intent.

Finally, link internally to related content. This web of connections strengthens your on-site SEO over time.


Multimedia - An Image is Worth 1000 Words


Photos, infographics, and videos draw attention while conveying information visually. Take advantage of free image sites or create custom graphics. Videos especially can boost engagement. Embed short demo videos or livestreams depending on your goals.

And don't forget alt text descriptions of multimedia - provide context for visually impaired visitors.


Wyzowl finds that 86% of businesses use video as a marketing tool, with video content posting 3x higher click-through rates.

Promote and Repurpose for Maximum Impact

Promote and Repurpose for Maximum Impact

To extend reach, promote new content across email, social media, and other channels. Repackaging content also gives it new life. Turn blog posts into shareable graphics for Instagram. Extract key sections for short social videos. Adapt how-to posts into visual guides or podcast episodes. Repurposing maximizes your content investment. Reach, engage, and educate broader audiences by giving your creative assets multiple forms.


Social Media Today notes repurposed content leads to 5x more blog traffic on average.

Bringing It All Together


In summary, compelling content starts with strong foundations - smart structure, scannable sections, and strategic SEO. Layer in multimedia elements and readable prose focused on benefits. Promote across channels and repurpose diligently. With these strategies, you can craft content that informs, delights, and converts. Now get out there and start writing something great!


Want us to help you with Content Marketing? Book a free 15 min consultation here with us.

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