Designing a healthy identity
for a retail ice cream brand.
Huga Ice Cream
Scope: Brand Identity, UI / UX, Content Strategy, Packaging, Collatrel.
Challenge: To establish a "healthy" ice cream brand
Drawing inspiration from the Danish word for Comfort and Well being- Hygge and with the core belief that one should never have to choose between health and indulgent taste.
We combined an infectious and inspirational food culture with health conscious people to get a taste of ‘good dessert ‘.
" I wanted to recreate the joy of ice cream, with none of the guilt. The kind of ice cream, that everyone of all ages could indulge in, without worry. "
-Bharat Chandra, Founder, Huga Ice Creams